Stop Stuttering - How to Win the Chaotic Game of Fluency!

Stuttering and fluency. Two key components of a chaotic equation.

Stuttering. Not JUST a physical speech problem. A problem which affects ALL aspects of one's life.

One's choices, decisions, beliefs, goals, dreams, confidence, who HE/SHE IS and who he CAN BECOME... all his beliefs about himself and his ability to achieve desired goals in life are all run, shaped, controlled and lead by his stuttering mindset. If you are a person who suffers from stuttering, I am sure you would easily relate with this equation.

So, the question here is;

How can we solve this equation?

Here is how...

By understanding, practicing, playing and winning the GAME OF FLUENCY.

The game of fluency has two core components:

1) The Inner Game Of Fluency 2) The Outer Game Of Fluency

Inner game is the mental/conceptual side of the equation. This is your mindset, your beliefs, your intentions, your personality characteristics, the way you approach the problem, etc. This is your mental and conceptual skill set. This is the game you play IN you. If you don't build this strong enough no matter what "fluency techniques" you use, you will either get NO or TEMPORARY results. Self development, which is so critical and essential to win the game of fluency, comes into play at this stage of the game!

On the other hand, outer game is the specific mental and physical tools and techniques you use to take control of your speech. If your inner game is strong and well developed, your outer game will enable you to achieve your goals and get the results you want. The results will only come by playing the outer game but you can't have an effective, result-oriented outer game if you don't back it up with strong inner game. So, in other words, one doesn't work without the other.

Your game has two parts and BOTH needs to be there in order for you to win this game and reach your speaking goals. Start with the inner game and then get equipped with the outer game. If you get these two core parts of your game handled, there wouldn't be any single reason why you shouldn't make this happen and WIN the GAME OF FLUENCY.

So, the next question you might be asking to yourself is;

How can I improve my inner and outer game?

Inner game can be improved by focusing mainly on SELF DEVELOPMENT topics which are CUSTOMIZED for stuttering where the outer game can be improved by learning and practicing step by step models, proven strategies, necessary skills, effective speaking tools and techniques, etc.

When we look at the big picture, it all comes down to answering this question honestly;

Are you going to play this game to win or not to lose?

Now that you roughly understand the STRUCTURE of the game of fluency, what you need to do next is to learn the RULES of the game, get equipped with EFFECTIVE TOOLS, latest TECHNIQUES, proven STRATEGIES, step-by-step MODELS, right SYSTEMS and last but not least PRACTICE those to the fullest until you WON the game of fluency.

... And this is not far away if you can put the CHAOTIC PUZZLE OF FLUENCY GAME together and act accordingly!

CMS - Build, Deploy, and Maintain Content-Rich Websites

Web content management systems are installed to abridge and simplify the whole process of content creation. It is software or a program that automates the website submission to the search engines to gain much improved business revenue and site traffic, efficiently manages the content with a lot of ease. Some most common examples of content management systems are Joomla, WordPress, Php Web site and phpbb2.

Today, on the grounds of its commendable efficiency and simplicity, the popularity of CMS has reached to an acme where a huge number of people are using it. Besides, giving the power of easy content management to the administrator, the system ensures to save a lot of working on every single web page separately. Huge scope of functionality, addition of new dynamic categories and new module, customized to work within the system are some of the other few benefits that act as a catalyst when it comes to considering the option of buying CMS. However, before purchasing any content management system, it is important for the webmaster to understand and gauge all the essential components of the system.

The first and foremost thing to consider is the list of features. In addition to the very imperative WYSWIG editors and some sort of security parameters, your CMS should also have certain built in components:

o Deeply inquire about the granular security model. Figure out if it is role-based and can easily be integrated into your existing security model. Also, it should let right people access the right content and work with the content as per the business requirements.

o Check for all built-in navigation components as they are very useful for having easy and quick creation of horizontal and vertical menu bars, bread crumbs along with category precise menus if required.

o The software must contain all major components required for social media purposes such as blogs, personalized web pages, forums, photo galleries and web messages.

o It must carry tools that are used on companywide purposes like news release manager or a FAQs component.

o Document management is also an imperative component. Mostly, it is incorporated in the web content management system and as otherwise, you may have to deal with an entirely new set of purchase orders, licensing fees and sales agreement.

Some other additional requirements that you must check for are:

o Training and support

o WYSIWG editors

o Easy and quick page template creation along with the feature to create replica of the already existing pages and or templates

o Built-in components for the creation of feature rich user experience with images, calendars, blogs, video and audio.

o Globalization features that facilitate the conversion of entire website content into any other local language.

Book Review - Eyewitness Turkey

On planning my first trip to Turkey this past September I initially bought Turkey (Eyewitness Travel Guides). Having bought other books in the series (Egypt, India) I had a general idea of what to expect. The Eyewitness series typically offers a broad overview of a country or area, complete with a lot of pictures, some "cultural awareness" sections, and a little bit less history than I personally like. However, being as I wasn't exactly sure what I wanted to see in Istanbul, I figured it was a good place to start.

As expected, Eyewitness: Turkey provided a broad overview of the country complete with gorgeous photos and a nice regional breakdown. The book covered most if not all of the major cities and historical sites and offered a bit of background on the history of the sites themselves. In early vacation planning mode, this book seemed to work well, offering me pictures of sites that I wanted to see and suggesting various accommodations. However, once I had decided that I wanted to go to Ephesus, the book offered me nothing for logistics and I was left to figure it out on my own.

Overall I didn't really use this book much after the initially planning phase and didn't even bother bringing it with me on vacation since I had purchased Rick Steves' Istanbul for my three days in the capitol and then ended up booking a private tour of Ephesus and the surrounding areas.

Eyewitness: Turkey had a small section up front that focused on Istanbul, which was sufficient and provided a list of the usual historical sites, a picture guided tour of the Hagia Sofia and Topkapi palace as well as a list of accommodations. Some of the other sections, like Ankara, had more details of what to see and do but nothing about getting there and not a lot about the history.

I really can't hate on Eyewitness: Turkey too much though, because I knew what I was getting when I ordered it and that's exactly what I got. I actually think this was one of the more in-depth Eyewitness books, but after getting the Rick Steves' Istanbul I didn't even touch it.

This book is best suited to early vacation planning, and if you're taking a guided tour of Turkey as a whole. This is not for those who are looking for the how-to's of getting around and other concerns of "do-it-yourself" travelers.

Adding Mass in the Off-Season

For a natural bodybuilder, the pre-contest is the roughest phase of all of the year's bodybuilding.  Your main goal is to lose body fat.  But the secondary goal - and perhaps the more important goal - is to maintain most of your muscle mass while dieting down.  We've all heard horror stories of the bodybuilders who cruise through the off-season at a fairly solid 250, but end up a very scrawny 198 when the show day rolls around.  They simply over-diet, or allow catabolism to eat up too much of their muscle.  Of course every effort is made to ensure this doesn't happen.  And one of the best ways you go do this is to have a pretty decent amount of muscle on your frame to start with.  This involves adding a decent amount of mass in the off-season.  Let's examine some ways to do that!

Eat more

In the off-season, if you wish to add lean muscle mass, you simply have to be eating more calories.  If you look the same as you did the previous off-season, it's because you're not eating enough.  Bump your daily caloric intake up by 500 to 750 calories, and notice the difference.  Remember that it's okay to wear a little extra body fat in the off-season, as long as you never grow past 20%.

Bump up the protein

Most guys you see in the gym - yes, most naturals - eat a maximum of 1 grams of protein per 1 pound of bodyweight.  It is way beyond what the Food & Drug Administration requires, and it's a 'comfortable' level.  Most bodybuilders have no problem downing 3 protein shakes per day and three meals with good protein sources.  However, if you want to stop looking like a 200-pound man eating 200 grams of protein, and if you want to truly give the muscles every possible opportunity to grow, you're going to need to increase your protein.  You'll urinate away anything you don't need, but you sure won't miss out on any potential growth!

Increase your fat

This doesn't mean you should spend your day consuming unhealthy fast food.  But it does mean you should allow yourself to consume more healthy fats from sources like beef, eggs, and natural peanut butter.  Also, 2-3 fish oil caplets should be taken with each of your big meals.  Fat is required for muscle growth!

Settle down

One of the biggest mistakes young bodybuilders do in the course of making gains is to be too active in their daily lives.  They work one or two jobs, head to class, participate in some pickup basketball, go dancing at the club, then play some Wii when they get home.  While these activities are fun and should not be halted if you truly enjoy them, you should be aware of the fact that you are limiting your gains by being so physically active.  Re-evaluate your goals and determine if the 90 minutes of pleasure you derive from playing pickup basketball is worth more to you than the extra 3 to 5 pounds of muscle it is preventing you from gaining.  Bodybuilding allows you to gain more pleasure form you life - but sometime being too active with pleasures of live can limit your bodybuilding success!

The Advantages of Building Green

If you are considering building a new house, consider the savings that you'll gain from building a green house. Once you've purchased the Baton Rouge real estate on which you've chose to build your home, ask your builder about what he or she can do to make your home more energy efficient and green. Not only does it help the environment, it will help your pocket book as well!

Insulation is your number one easiest change that has the largest impact in reducing the energy your home takes to run it. A well insulated home will pay for itself over and over again through the hot summer and cold winter months. You'll see a huge reduction in your energy bills.

The size of your house makes a difference as well. Consider your plans for a home carefully, and decide how much space you really need. Obviously, the larger the home, the more energy it will take to keep it running. You can reduce your costs by building a slightly smaller home.

Windows let plenty of energy escape the home. When it comes to choosing windows for your new home, choose energy efficient windows that not only keep the elements out, but actually work to keep your home protected as well. Low-emission glass actually reflects heat and cold away from the house respectively, which means lower energy costs for you.

A green home is a great way to save money. You won't just be doing your part for the earth, but you'll be saving money every month.

Travel Tips - Packing Light For A Carefree Trip

Travel tips in travel books and on travel websites often advise travelers to "pack light." In my experience, these sources of travel information don't go far enough. If you're a budget traveler you're unlikely to be relying on hotel porters, taxi drivers, or other people paid to drag your luggage around. You're more likely to be dragging it yourself - through airports, through subway systems, on and off of buses and airport shuttles, and through city streets.

It cannot be overstated that carrying too much weight around can be the difference between a fantastic, exhilarating travel experience and an exhausting one that you can't wait to end. If your luggage is heavy, you're mind will be more on the thought that you can't bear to drag your luggage down one more street, than it will be on the sights and sounds of that exotic locale. My years of traveling around Europe, primarily by plane, train, bus, subway system and on foot, have taught me several things. The lighter your luggage, the lighter your heart.

Traveling light does not mean hoisting traditional suitcases. The suitcases themselves add extra weight, and suitcases are difficult to carry. I find that holding a large object by its handle, its weight hanging down off the end of my arm is the fastest route to a shoulder and backache. Traveling light also does not mean pulling a suitcase that has tiny wheels on the bottom. Spend a few minutes watching tourists attempting to keep control of that type of unstable suitcase, as they wobble and tip to one side, and you'll see what I mean.

Traveling light does not mean carrying an over sized, bursting-at-the-seams backpack, either. Unless you plan to do some serious wilderness hiking and camping in the rough, where you'll have zero access to shops, forget the overloaded backpack. Why lug a heavy backpack through the wilds of London when there are shops on every corner, where you can forage for everything you need?

So, what should savvy budget travelers carry, and how should they carry it? My advice is that you carry one small day-pack style backpack. It can be done, if you think before you pack, and if you make logical decisions as to what you truly can and can't live without, and what you absolutely must transport to your destination versus what you can easily pick up once you arrive.

For example, if you regularly use a prescription medication, obviously you'll need to carry an adequate supply with you. Carry a spare as well, and keep it on you, so that you needn't panic if your pack gets nabbed by a thief. Be sure to also carry the prescription itself, so that you can prove that you're really transporting a prescription medicine, if you're stopped by customs or security personnel. It's even better if you have a prescription that carries not only the commercial name of the medicine, but also its chemical name, in case you need to show it to a pharmacist, doctor, or customs authority, in a country where your own language isn't spoken.

If you're traveling to a hot, tropical location, by all means carry a bottle of sunscreen - but buy a bottle that contains the amount you expect to need for the duration of the trip. Don't burden yourself with a jumbo size container, two thirds of which will be still be with you on the return trip. As a rule of thumb for any type of toiletries, carry (or buy upon arrival) small tubes, bottles and boxes containing just enough for the trip. Don't drag around weight that you'll ultimately drag back home with you, or you'll only end up with a bottle of sunscreen that can boast to its neighbors on the medicine cabinet shelf that it's been to Tahiti.

If two people are traveling together, whether they're part of one family or they're friends sharing the adventure of a lifetime, take only one set of toiletries between you. Carry separate toothbrushes, of course, but pack just one of items such as deodorant and soap and then share them. Half of your toiletry weight will have been eliminated simply by not both carrying duplicate types of items and, believe me, objects like these really contribute to the bulk and weight of your luggage.

Ask yourself if you can live without extras such as cosmetics, perfume and jewelry. Their combined mass and weight can quickly add up. Try a more natural look during your trip. It will save you daily time, as well as saving you daily strain on your arm and back muscles. As an added bonus, the less stylish and flashy you look, the less likely you'll be to be the target of a mugger.

Forget about electrical appliances and electronic gadgets. You can live without a hairdryer or electric shaver and save not only the weight of these appliances, but also the additional burden of adapters to suit overseas outlets and electrical currents. Carry, instead, a lightweight compact plastic razor, or just let your beard grow. You may later decide that it suits you and decide to keep it ! If you plan to fly, don't bother packing razor blades or manicure scissors. They are not allowed on planes anymore, anyway, so should be bought locally, if needed, and then properly disposed of before you fly home. I always find it practical to carry a little sewing kit for emergency repairs, but that doesn't mean an entire kit full of colored spools of thread. It means a single needle plus one little spool of pale thread and one of dark thread together in a little bag.

Keep clothing to an absolute minimum. Stick to one basic outfit that's comfortable, casual, and not easily wrinkled. Supplement it with a couple of extra lightweight tops and a couple of pairs of socks and underwear that can be repeatedly washed out in hotel rooms. A single sweater or sweatshirt for cool evenings and a thin plastic rain poncho and you should be set.

By sticking to one small backpack per person there are additional advantages that you'll soon appreciate. You need never check bags at the airport and risk having them lost, you don't need to endlessly load and unload airport or train station trolleys and count your bags to be sure that none have gone astray, plus everything is close at hand and easily accessible. By carrying just one backpack each, you'll also look less like affluent tourists, and thus you'll be less likely to be targeted by a pickpocket or purse snatcher as you move about city streets and in subway systems. Travel light and you can put less of a burden on your muscles, leaving you with more energy and a bigger appetite to truly experience the marvelous places that you are visiting. Travel light and you'll be more likely to travel happy.

Grounding Yourself to the Earth - The Ultimate Connection

When grounded, our consciousness is present in our body and our body is rooted to an awareness of the earth, our greater home. As children of the Earth, being grounded is our birthright and means that we are totally present in the now and entirely available to participate in the experience of life at every moment. As such, grounding is one of the most important contributing factors to success and happiness in this life. If our awareness is not all here, how well can our life be running?

The act of grounding literally connects us to the vast intelligence of the earth, a living organism of infinite organizing power. Because of that, we are naturally more relaxed and trusting and can maintain a sense of security no matter where we are - at home, on the street, in an airplane, on an ocean liner or in a foreign land. Because of the strong body connection that grounding ensures, our health can improve as we develop a relationship of respect for our body, taking care of it rather than taking it for granted. Our ability to enjoy the sensual pleasures of life is enhanced, too - smelling the spring jasmine, sampling a luscious peach, enjoying physical affection. Our overall awareness of what is going on around us is expanded. We notice the sky. We connect with the person. We feel the music. We engage with the chore. With a greater connection to life's natural flow, reduced effort is needed to make things happen and we accomplish more in less time. Our intuitive awareness expands, giving us the opportunity to access the inner wisdom of our natural guidance system or what is often referred to as our "higher self".

Is it not often the case that though our body is present, our awareness may not be? How often are we out there in front of ourselves daydreaming about what hasn't happened yet or behind ourselves wishing we could change something that happened yesterday or twenty years ago? Any number of things from the mundane to the monumental can make us lose our presence and grounding on a daily basis, throughout our lives. It could be anything from an earthquake, to a rude driver flipping you off on the freeway, to a rip-roarin' Saturday night party, to a job loss, to death, to a business deal gone south, to drugs and alcohol, to emotional trauma and on and on. Whatever it is that creates the dis-connect, it's always possible re-anchor and bring our consciousness back into the point of power - now - to create our lives in the present.

If we don't know we're ungrounded in the first place, how do we figure it out? To varying degrees, the following are some tell-tale indications. There's a feeling of general spacey-ness. We feel scattered. We forget things. We lose things. We are more fearful and don't feel safe. We're more accident-prone. We neglect, abuse or take our bodies for granted. We get sick more often. We avoid issues and don't take action. We get depressed. We're tired. We give up easily. It's important to note that without grounding, we are most likely operating unconsciously from programmed, conditioned behaviors. You've heard the old saying before: the lights are on but nobody's home. If our consciousness is somewhere else and we're operating on autopilot, we can't possibly be getting the best results in our lives.

So how do we get there? Better yet, how do we stay there? One of the most fundamental ways to maintain grounding is through regular physical exercise. As long as it's something we enjoy, the pleasure itself will double our benefit and keep us coming back for more, whether it's walking, running, surfing, yoga, working out at the gym, Tai Chi, Karate, belly dancing or tree climbing! Exercise also raises serotonin and endorphin levels. These are feel-good brain chemicals that automatically give one a physical, emotional and mental lift, which is an immediate reward that dramatically increases the desire to be present in the body.

Communion with nature is another direct way to create grounding. For the most part, we inhabit concrete cityscapes and sprawling suburban developments. We have lost our connection to the Earth and forgotten that the Earth is our primary home. In ancient times, the Earth herself was worshiped as the Creator/Diety, the Goddess/Mother, giver of life and all things. That original reverence has long been eclipsed by modern man's desire to control rather than cooperate with Nature, resulting in the deterioration of our earth environment. Not to appear simplistic but I believe the simple act of consciously grounding to the Earth serves an important twofold purpose: first, to give each of us a natural sense of security in this world; second, to heal the earth. If we connect with the Earth, we are acknowledging her in a loving way, which, in itself, becomes a reciprocal act of healing between us. Whether your connection is a trip to the beach, a walk in the woods, lounging in your backyard, or communing with the window box flowers in your city apartment, the earth connection is vital for you and for the planet.

There are some very simple and effective visualizations which can create a strong grounding connection for you, as well. You can try it right now. Sitting where you are, close your eyes. Take in several deep breaths. Become aware of your body from the head to the toes. Become aware of the earth beneath you. Take your time to create this awareness.

Now, from the bottom of your spine, create a cord of energy and send it all the way down to the center of the earth. Do it easily with no effort, just let it happen. You can visualize your grounding cord as pure energy or as a tree trunk with roots or whatever you like. Pour some golden light, a very high vibration of energy, all over your grounding cord to strengthen and clean it. Feel this energy as it travels down. Keep your grounding cord present - just say "my grounding chord is in present time" and it will be.

Stay with it until you can really feel the connection. Take ownership of your grounding cord. You created it and you can re-create it over and over again whenever you feel yourself losing the connection. Now, create grounding cords from the soles of your feet and send them to the center of the earth for even better grounding. Picture your bare feet standing right on the lush, green grass of the rich earth, growing roots themselves down into the earth.

Remember, one can never be too grounded. Grounding is an important awareness that over time, can become integrated as a transformative life skill. The more grounded we are, the more energy and power we will have coursing through us at every moment to create the lives we really want. As children of the earth, through regular exercise, communion with nature and simple visualizations, we can strengthen and restore our grounding anytime, anywhere, always.

Three Most Important Aspects of Doing Business in Arabia

Arabia presents itself as one of the most lucrative and conducive business environments in the world today. However, a significant majority of international entrepreneurs and even seasoned businessmen are most likely to have experienced a rather rough terrain when dealing with the people, procedures and specifically business relationships in Arabia.

Business in Arabia is very different from starting and operating a successful venture in any other part of the world. A few aspects, often perceived as rather secondary, and hence most often overlooked, might account for the failure of an otherwise highly profitable business deal.

Cultural and Religious Practices are an Integral Part of Business Dealings in Arabia

One of the most important prerequisites of pursuing a successful business relationship, right from inception to closure, is to respect the religious and cultural practices prevalent in business dynamics and communications in all countries of the Arab world. Basic familiarity with the beliefs and practices of Islam, which presents itself as the majority religion in the Arab world, is the key to sustaining successful Arabian business relationships. An understanding of the religious scripture, colloquial usage of religious phrases and an understanding of Islamic practices that precipitate business discourses in Arabia could create a competitive advantage for a prudent businessman.

Arabic Exists as a Primary Means of Communication in Several Different Flavors

An understanding of Arabic is equally essential in order to successfully broaden ones domain in terms of teaming up with the best business partners and exploring mutually beneficial business opportunities. Arabic being the national language of most countries in the Arab world exists in several different flavors with distinct local dialects dominating different regions of the Arabian Peninsula. Although Arabic has a common grammar structure and usage in written form, influences of local dialects create entirely different versions of colloquial Arabic. Attaining a stronghold on spoken Arabic in the local dialect of the targeted region, could prove significant in establishing successful trust relationships in future.

Government Regulations Create Lasting Impacts on Business Setup and Functioning in Arabia

Further, recent government regulations have created several windows for pursuing business opportunities in Arabia, which might not have been viable otherwise. The government in several countries of the Arab World has re-iterated its official guidelines to create the possibility of a successful business startup. The regulatory environment that dictates the nature of doing business has been conditioned in order to maximize foreign investment in future.

Considering the tax-free nature of the Arab world, starting or expanding a business in Arabia might sound more practical than ever in the coming years. Therefore, an agenda for calibrating a successful business approach must include not just research about the regulatory environment, but also about the language and culture of Arabia.

Read more about Arabian Business at "Marhaban Bikum".

Internet Network Marketing Recruiting Success

In the world of network marketing, people come and people go. But what makes them stay for good is to know which people should be recruited in the first place.

The problem why most network marketers fail on recruitment alone is that they don't know who to deal with and how to start recruiting in the first place.

With the advent of the Internet, recruiting is made easier. All you have to do is to incorporate the right technique and strategy so as to get the right people.

So, for those who want to know how to be triumphant in Internet network marketing, here are some tips that will help you make it through:

1. Ezines are online businesses' best friend.

Like any online business, the key to a successful online marketing is ezine. Ezines, or short for electronic magazines, are innovative ways of catching the reader's eyes. Once you get a customer on the hook by reading your article, they will become interested to whatever it is that you offer them.

The usual norm in the Internet is that when people gets something in return just by reading your ezine, chances are they will be interested on your business too. So, start building your downline now through ezines.

2. Use the magic word.

With prices of commodities escalating to greater heights these days, the simple use of the word "free" is enough to make a "now" phenomenon.

In reality, people are fond of freebies. It's something that people wouldn't pass for anything else. So, start your recruitment process online by offering free stuffs first like free ebooks, free giveaways, and free articles. In time, you'll be amazed at how many persons are interested in joining your network.

3. Build a site.

Remember that network marketing is a business - your own business. And in the Internet, people must build websites in order to reach a wider area as possible.

So, it's best to create a theme oriented website which focuses on how you can help other people earn more money and make their lives easier to deal with.

If people who visit your site see how you can alleviate their miseries, chances are they'll sign up the minute they get their hands on your registration form.

4. Make your own articles.

The key to online business success are based on the articles being used.

People are always hungry for information. If you get to feed them first, chances are you'll get them interested after you have explained to them the facts about network marketing.

In no time, you will be building your downline as fast as you could and immediately recruit people like a flash.

5. Make a commitment.

The problem with most people is that they are too impatient to wait for the success to take its shape. They always want instant results.

Bear in mind that it always takes a longer period of time to make something work out especially in the Internet. It's hard to build trust instantly over some screens that just glare back at you with no response at all.

The bottom line is that people who keep on trying will most likely succeed especially on online business. In the Internet, the very first thing that you have to do is to keep people interested first. Once you get them on the hook, you can do some follow ups so that you can avoid getting them off the hook.

Consequently, online stuff is a matter of building trust. You can never win people who do not believe in you in the first place. And because you cannot get to talk to them face-to-face, it would be hard to persuade them to believe. So, the only thing that you can do is to make them feel that what you are offering is not how you will benefit from it but how you can help them live the life of their dreams.

Once you get the knack of recruiting in the Internet, you will later be surprised how big and widespread your downline is already. After all, the Internet offers such a wide array of prospective clients. All you have to do is to penetrate on it and everything will flow on smoothly.

Besides, the best advertising technique you can have is through the word-of-mouth. If you get people to talk how they have benefited from your network marketing, they'll be attracting more people, and more people means more recruits. And if you have more recruits, which means you are on your way to the top.